DNA TraceBack Sustainability

Sustainability has become an important part of business for the grocery sector with leading food retailers and food service companies now sourcing verified sustainable products.

Traceability identifies and traces the origin, history, distribution and production of food to ensure the reliability of sustainability claims.

DNA TraceBack supports sustainability claims and can help food companies to verify their products originate from sustainable or ethical sources. By reinforcing a ‘Culture of Compliance’ in ethical supply chains, DNA TraceBack scientifically guarantees supply chain integrity through tracing the DNA in meat back to sustainable farms.

Transparency for Retailers and Consumers

American consumers want to know where their food comes from, and shoppers are now demanding more information about the food they buy in store.

DNA TraceBack can link sustainable products in store with the exact farm of origin, providing transparency for consumers and validating responsibly sourced product claims.