Questions & AnswersQ. What is DNA TraceBack?
DNA TraceBack traces DNA in food to verify the exact origin of grocery products. It is the most advanced meat traceability system available, and can be used to certify the source of grocery products with precision and accuracy.
DNA TraceBack tracks the DNA in meat products – not packaging, barcodes or labels. DNA is a unique identifier and links the meat you buy in store with the exact animal it came from.
DNA TraceBack can be used to accurately trace meat, fish and poultry products.
Traceability tells the story of your beef. It helps guarantee that what you buy in store is exactly as described on the label. Traceability maps the journey of your beef; from the store, throughout processing, right back to the original livestock. It provides accurate information on where your beef comes from, who produced it, and allows you to make an informed decision about the products you buy in store.
The DNA TraceBack brand on pack helps ensure you get the quality eating experience you pay for. It provides more information about grocery meat products and connects the beef you buy in store with the people who produced it.
DNA analysis is a sophisticated process which must be carried out in a laboratory. We trace the meat so you don’t have to, and the specialist staff in our state-of-the-art facilities ensure all DNA samples are tested with precision and accuracy.
Food safety measures are actively maintained by grocers, processors and producers. While DNA TraceBack does not directly improve food safety, the increased level of transparency in the supply chain enables more efficient product monitoring and promotes an enhanced culture of compliance.
No. DNA TraceBack simply reads the DNA code of the animal. Nothing is ever put into or on the meat.