Where's the Beef with Traceability?

Shopping for meat in grocery stores is more complex than it has ever been. There are so many different product claims on meat labels it can sometimes be confusing for you, the consumer to make the right choice. How can you be sure that the meat you are buying is what you expect it to be; natural, organic, Angus, grass fed, from a sustainable source, eco-friendly, with high animal welfare standards, locally produced on family run farms or just simply as fresh as it should be?

The truth is you can't unless your retailer has 100% traceability.

Traceability is simple. It shows exactly where meat comes from and where it goes to before reaching the grocery store.

Most retailers currently rely on their suppliers to track the movement and processing of animals and meat products from ranch to store. This process is a complicated paper trail and is often unreliable, especially when investigating the exact source of contaminated meat.

Did you know that when you buy a burger in store or a fast food restaurant, each hamburger patty can contain mean from many different animals? So how can retailers and restaurants quickly identify the exact animal or farm contaminated meat has come from? The truth is they can't without the use of a program such as DNA TraceBack®.

With each animal's unique DNA sampled, tested and recorded using DNA TraceBack® your retailer would know exactly where their meat is coming from and this means they could, with greater precision, remove contaminated product from the supply chain, making it easier for them and safer for you.

Click the video link on this page to find out more about Traceability and how DNA TraceBack® works.