DNA TraceBack means the meat product you buy is what it claims to be. It means your retail grocer or restaurant has absolute assurance - thanks to a unique DNA sampling and analysis process - that the meat he's selling can be veritably "traced back" to its origins.

The DNA TraceBack system, already widely used in Europe, verifies the source of fresh beef and pork from the seller to the meat packer and all the way back to the farm or ranch.

You'll be seeing the DNA TraceBack seal on packaged meat, on signs or brochures at your grocer's meat counter, and on

restaurant menus. It can also be used to verify the seller's claims about organic or natural raising practices, breed, humane animal treatment or other attributes.

In addition to offering day-to-day assurance to consumers, DNA TraceBack gives your retail grocer invaluable "traceback" tools should the quality of his meat supply ever come into question.

DNA Traceback is a product of IdentiGEN.
To learn more, visit www.identigen.com.