100% Traceability - It's In Our DNA!

We live in an ever changing world, a world of global food sourcing and more choices than ever in our grocery stores. Just a few decades ago when our parents took their weekly trip to the local store the chances are they knew what would be on offer, where it came from, how fresh it was and how it was produced.

Times have changed and in today's grocery stores global food sourcing has created more choice for you but this calls for greater responsibility from your retailer.

With longer and more complex food production chains, retailers are finding it harder to ensure that a product is fresh, safe and authentic. To guarantee freshness and safety your retailer must know exactly where a product comes from and what happens to it before being delivered to their grocery stores. This is called Traceability .

We have all seen the recent news broadcasts on television about product recalls, food safety scares and the need for better regulation of our food supply. DNATraceBack® can help retailers and governments to monitor and control food safety thus providing absolute reassurance for you when buying meat in store to feed your family.